Sale of Skirts

To: Ms. Ng, the Director of the Ming Dim Fashion Co. Ltd.
From: Carmen Wong, the Customer Service Officer of the Ming Dim Fashion Co. Ltd.
Date: 10 March 2014
Subject: Sale of Skirts

1. Introduction
I am writing in response to your request for a report on the sale of skirts. In addition, I have included some recommendations for improvement.

2. Findings
On 22 February 2014, a questionnaire survey was conducted to gather the opinions of customers about the sale of skirts in Ming Dim Fashion Co. Ltd. 550 questionnaires were sent out to the customers, of which 121 were returned. The findings are presented as follows:

1) 15% of the customers remarked that they liked our skirts.Over 85% of them reported that they disliked our   skirts.
2) Four-fifths of the customers commented that they had bought one skirt from our shop. Over 11% of them claimed that they had bought two skirts from our shop. A few of the customers said that they had bought three skirts or more from there.
3) Over 55% of the customers complained that the skirts were too short or too long. The majority of them opined that the variety of colour of the skirts was narrow. Nearly one third of the customers revealed that the patterns were dull.
4) One in ten of the customers commented that the attitude of salespersons was poor. A few of them claimed that the location was inconvenient.

3. Conclusion
To conclude, the majority of the customers were dissatisfied with the sale of skirts. Therefore, arrangements should be made for improvement.

4. Recommendations
To improve the sale of skirts, I would like to make the following recommendations for your consideration.
    1) The length of the skirts should fit customers.
    2) The variety of colour should be wide.
    3) There should be varied patterns.
    4) The attitude of salespersons should be good.

I would appreciate it if the above recommendations could be accepted.


Carmen Wong

Carmen Wong
The Customer Service Officer
of Ming Dim Fashion Co. Ltd.