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2014年4月20日 星期日

Service Of The Park

To: Mr. Chris Chan, the Chief Executive of the Hong Kong Amusement Park
From: Mary Wong, the Managing Director of the Hong Kong Amusement Park
Date: 16 April 2014
Subject: Service Of The Park

1. Introduction
I am writing in response to your request for a report on the service of the Park. In addition, I have included some recommendations for improvement.

2. Findings
On 1 April 2014, a questionnaire survey was conducted to gather the opinions of customers about the service of the Park. 500 questionnaires were sent out to the customers, of which 380 were returned. Also, a site visit was made to three theme parks from 7 to 11 April 2014.The findings are presented as follows:
A: Questionnaire
1)   15 percent of the customers remarked that they had visited the park once this year, 65 percent had done twice and the other 20 percent more than twice.
2)   70 percent of those who commented that the admission fee was expensive because there were no discounts for students. 55 percent of them claimed that the washrooms were inadequate since there were two washrooms in the park. One-third revealed that there was a lack of cartoon characters as there were three cartoon characters in it. Two-fifths opined that there were too many visitors in the park because there were long queues everywhere. A quarter of those who reported that the restaurants were not enough since there was only one restaurant.

B: Site Visit
Three theme parks were visited. Below are the findings:
1)   The customers revealed that the parade was fantastic as the staff were well-trained.
2)   They commented that the area was small since the park could contain only three hundred visitors.
3)   The customers complained that the price was too high as the price was higher than that of the other theme parks.

3. Conclusion
To conclude, the majority of the customers were dissatisfied with the service of the park. Therefore, arrangements should be made for improvement.

4. Recommendations
To improve the service of the park, I would like to make the following recommendations for your consideration.
1)  There should be discounts for students.
2)  The washrooms should be expanded.
3)  The cartoon characters should be increased.
4)  The quantity of visitors should be appropriate.
5)  There should be more restaurants.
6)  The area should be extended.
7)  The price should be lower.

I would appreciate it if the above recommendations could be accepted.

Mary Wong
Mary Wong
the Managing Director
of the Hong Kong Amusement Park

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